“Don’t let making a living prevent you from making a life.”
John Wooden

People ask me all the time: “So what do you really do as a card shop owner?”
I usually smile, shrug, and say something like, “You know, buy cards… sell cards…”
But the truth? It’s a whole lot more complicated, and a whole lot more meaningful than that. Sure, there’s the fun part: opening boxes, sorting cards, talking sports, watching someone pull a monster hit. That’s the picture most people have in their heads. That’s the highlight reel.
But what they don’t see are the early mornings placing orders before the rest of the world wakes up. The late nights adding items to eBay until your eyes are blurry. The spreadsheets, the cleaning, the creative marketing, the surprise website glitches, and the constant juggling of inventory, events, and release calendars that never stop.
You’re the CEO, the janitor, the buyer, the cashier, the accountant, the TikTok intern, the customer service department, and the guy replacing the trash bags.
You’re the person who gets the call when someone finds a box of cards in their attic and wants to know if they’re sitting on a gold mine… or a box of memories worth $12. You’re the place kids beg their parents to stop by after school. You’re a treasure hunter, a hype-man, and sometimes the referee when two friends disagree on who pulled the best card from a box.
And there’s a deeper part to it, too.
You become a keeper of stories. Every card that walks through the door carries one — the father-son pack rip traditions, the childhood collections rediscovered, the quiet escape someone needs after a long day. You see excitement, nostalgia, heartbreak, and joy — all wrapped in cardboard.
Some days you wonder if you’re crazy to build a life around something as unpredictable as sports and shiny paper. But then a kid pulls their favorite player and lights up like the Fourth of July… and you remember exactly why you do this.
So what do I really do as a card shop owner?
- I build a space where people feel something.
- I protect a piece of childhood that refuses to grow up.
- I help people chase excitement, even if it’s just one pack at a time.
And if I’m really being honest. Most people think I say sports cars at first. Then we have 30 seconds of awkward exchanges before I finally clarify: “No, no… baseball cards.”
And while running a card shop keeps me pretty busy, I still try to carve out a little time to feed the mind too. Here’s what’s been on my reading list lately.
- Article (Local Communities): Deeply demoralizing’: how Trump derailed coal country’s clean-energy revival
- Article: You’re Gonna Need This Now More Than Ever
- Book (Just Started): In This Economy?: How Money & Markets Really Work by Kyla Scanlon
- Article: Preserving Your Own Heirloom Recipes
- Article (Pay Service too): How to Preserve and Share Family Recipes






How about a bird bath in Montana where the water is so toxic that they are thinking about protecting birds by
A little bonus for you since college football is only 174 days away now. Time to put everyone on notice in the SEC after almost 10 years reports are the